Keroche launches Sh.100 Beer
By Jane Chege
Keroche Breweries now gives beer lovers a reason to smile all the way to the bank following the launch of a new beer retailing at a friendly cost of sh100.
According to Keroche Breweries couple Joseph and Tabitha Karanja, the new brand –Viena Ice Strong Lager- with an alcoholic content of 10 percent is targeting all levels of consumers.
The 10 percent content is double of most locally produced beers oscillating between 4 and 5 percent.
Tabitha said the production capacity of the new brand will be dictated by the market dynamics, but added that she was positive about a trusted clientele embracing the beer.
In 2008, Keroche Breweries launched a state-of-the-art brewing plant with a capacity of 60,000 hectoliters and with it came Kenya’s first sugar-free beer – Summit Lager.
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